Marketing management and information technology

by Fletcher, Keith

Publisher: Prentice-Hall in New York

Written in English
Published: Pages: 404 Downloads: 591
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Subjects:

  • Marketing -- Management -- Data processing.,
  • Information technology.

Edition Notes

Includes bibliographical references and index.

StatementKeith Fletcher.
Classifications
LC ClassificationsHF5415.13 .F592 1995
The Physical Object
Paginationxviii, 404 p. :
Number of Pages404
ID Numbers
Open LibraryOL1122171M
ISBN 100131844822
LC Control Number94049052

Emphasize the many aspects of marketing. Four key dimensions of holistic marketing are woven throughout the text:; Internal marketing—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management.; Integrated marketing—ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best bility: Available. If you get an MIS degree, you need to avoid getting "tech-trapped" when you get out of school. If you move quickly into requirements/design work, project leadership, etc. and get a job with a consulting/biz services firm that does enterprise projects, you'll get a fantastic guided tour of some key aspects of how a company or two operates within a couple to a few years. The International Journal of Marketing for Industrial and High-Tech Firms. Editors: Adam Lindgreen, Anthony Di Benedetto. View Editorial Board. CiteScore: ℹ. CiteScore measures the average citations received per document published in this title. CiteScore values are based on citation counts in a given year (e.g. ) to documents. Information technology professionals with products and services to offer potential customers benefit from using strategic marketing to reach their target market. A variety of resources are available to these professionals to achieve their sales objectives. Trade shows, strategic advertising, informative white .

  “The modern CMO and marketer can no longer be just a brand ambassador, they must also have a deep understanding of marketing technology. Scott Brinker helps the reader to understand how technology can be used for both successful marketing strategy and execution.” – Jonathan Becher, CMO, SAP I’ve written a very short book, A NEW BRAND OF MARKETING, that’s free to download . Management staff also gains a competitive advantage with an MBA in Information Technology by providing a conceptual vision and advancing a business to change with technological trends. The way enterprise technology and software companies need to approach marketing themselves is evolving and it is imperative to leverage tactics that will produce real results.. In the face of increased competition for attention on digital channels, technology companies in the B2B sector can struggle to reach the right decision makers on the right channels to increase their sales funnel. THE ROLE OF INFORMATION TECHNOLOGY IN MARKETING RESEARCH IN NIGERIA OKOKON B. ATTIH DEPARTMENT OF MARKETING FACULTY OF SOCIAL AND MANAGEMENT SCIENCES AKWA IBOM STATE UNIVERSITY P.M.B. , UYO. OBIO-AKPA ORUK ANAM L.G.A, AKWA IBOM STATE, NIGERIA David Akpabio Adams Ph.D. Department of Political Science & Public File Size: KB.

  Information Technology Strategy and Management: Best Practices describes the principles and methodologies for crafting and executing a successful business-aligned IT strategy to provide businesses with value delivery. This book dispenses best practices in holistic management of businesses, people, and systems for IT strategy to researcher. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with Availability: This item has been replaced by Marketing . The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it/5. Marketing professionals use computer technology to plan, manage and monitor campaigns. By analyzing and manipulating data on computers, they can increase the precision of marketing campaigns, personalize customer and prospect communications, and improve customer relationship management. Computer technology also makes.

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Marketing Management and Information Technology This book gives a critical insight into the major marketing concepts and techniques, and shows how information technology has the potential to change the marketing manager's job.

Save to Binder. Create a New Binder. ( views) Information Technology for Management by Henry C. Lucas - McGraw-Hill/Irwin, The book prepares students how to take an active role in the design, use, and management of information systems and technology by providing a broad treatment of issues relating to an organization, the technology used, and how systems are developed.

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

Marketing management employs tools from economics and competitive strategy to analyze the. Marketing Management. Rajan Saxena. Tata McGraw-Hill Education, Jun 1, - Marketing - pages.

2 Reviews. Information Technology and Retailing. What is Direct Marketing. Chapter Twenty Three. Competition Oriented Marketing Strategies. /5(2). Marketing of Information Technology covers: • Introduction to the primary ware of IT – concepts, products, services and intellectual property rights.

• Cost and pricing of IT wares, and ""free and open"" wares. • Requirements for marketing of IT – globalization, technical marketing, branding, launching, and technical support.4/5(1). delivering value to customers and for managing.

customer relationships in ways that benefit the. organization and its stakeholders. Marketing management: the art and science. of choosing target Author: Philip Kotler, Kevin Lane Keller. Companies in the information technology (IT) field-software, hardware, and networking suppliers-have a natural affinity for the Internet.

This book is a how-to guide filled with proven strategies, tactics, and tips devoted strictly to the IT industry's Internet marketing : $   Marketing Concepts and Tools Defining Marketing Marketing Marketing management Core Marketing Concepts Target Markets and Segmentation Figure A Simple Marketing System Support resources for researchers and practitioners in the fields of marketing, management and information management; The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility.

All these pieces of market information are crucial in setting up the marketing information system composed of people, equipment and procedures to gather, sort, analyses and distribute timely. What Is Marketing Management. Marketing management is a combination of all the techniques and processes an institution uses to develop and implement its total marketing agenda.

Find out more about education and careers in the field of marketing management. Schools offering Marketing Management degrees can also be found in these popular e Salary (): $, the management of technological innovation that have grown in importance over the past two decades are technology strategy and technology entrepreneurship.

The creation of this handbook, and the inclusion of the chapters on these topics, allows attention to. Converge: Transforming Business at the Intersection of Marketing and Technology by Bob Lord and Ray Velez (Wiley, Ap ) Marketing and technology have been two separate worlds, speaking different languages, using different processes, and valuing different kinds of talent.

For businesses to succeed today, this has to change. Marketing is the process used to determine what products or services may be of interest to customers and the strategy to use in sales, communications and business development (Kotler et al.

The American Association of Marketing define marketing management as the process of planning and executing the conception, pricing, promotion and. The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

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Information Technology Management Essentials includes topics such as information systems analysis, database resource management, spreadsheet literacy, and computer literacy concepts. This course will help students understand the importance of information technology in an organization and apply databases to solve business problems.

Major, and sometimes interlinking forces have created new behavior, new opportunities and new challenges: network information technology (the digital revolution and the information age optimizes production levels, pricing, communications and the whole marketing mix), globalization, deregulation, privatization, heightened competition, industry.

An efficient information system creates an impact on the organization's function, performance, and productivity. Nowadays, information system and information technology have become a vital part of any successful business and is regarded as a major functional area like any other functional areas such as marketing, finance, production and human resources, etc.

A marketing information system (MKIS) is a management information system (MIS) designed to support marketing decision () defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online business dictionary defines Marketing Information.

Supply Chain Management is an important and timely resource for students, managers, and others who need to better understand, manage and communicate about supply chain management.

Search Images/5(2). Information technology (IT) managers plan, coordinate, and direct computer-related activities in an organization. They help determine the information technology goals of an organization and are responsible for implementing computer systems to meet those goals.

Prerequisites for an MBA in technology management online. Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs.

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Step 3: Collect the Information Step 4: Analyze the Information Step 5: Present the Findings Step 6: Make the Decision Measuring Marketing Productivity 1) Marketing Metrics Marketing metrics is the set of measures that helps firms to quantify.

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